In the increasingly competitive talent market, it is important for employers to showcase their most unique part of the employer branding, as talents in the nowadays have different personalities and different requirements. Thereby a strong employer brand is essential for a company to be invincible in the talent war.

Employer brand is not a slogan, but the core competitiveness of the company. Corporates are able to adjust the expectations of employees and candidates by communicating the vision and values of the business through employer branding management. When the employer brand is well-connected with its target talents, it’s not only strongly attractive, but also greatly reduces the cost of recruiting and retaining talents, and improves the speed and quality of recruitment.

With the emergence of social media, employer branding is placed in a brand new six-degree segmentation network across geographical boundaries. Employer brand is spread to a wider range of social groups and markets, through various ways to further build the attraction of enterprises in the talent market.

An employer brand should be fresh and creative. In this age of competitions, companies need employer brand ideas that are interesting and trendy to attract high-quality talents. Excellent employer brand ideas and value propositions must be built on well-developed communication strategies.

The Employer Branding Creativity Awards in Greater China 2019 aims to pay honor to those employer brands with the highest level and the most creativities, to show the power of employer brand in the China workplace through this most authoritative and credible competition. To maximize the publicity of the best employers, this competition will provide insight into the pain points and problems of the employer brand, boost the employer brand building, and enhance the employer brand, in order to provide rich and comprehensive practices for more employers.