CRITERIAS（4+1 MODEL）

Awards Criteria

4

General Criterias

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1

Specific Criteria

  • Content Communication

    Content makes the image of employer brand more realistic and easier to understand

  • Creative Design

    Creativity gives the audience the most intuitive, visual and real feeling of employer brand

  • Communication Strategy

    Communication strategy showcases the employer brand to a boarder target talent pool

  • User Experience

    User experience provides an empirical demonstration of the effect of connection between employer brand and the talents

  • Digital Creative Awards ‒ Innovative Methods Using

    Using innovative methods to present projects to be attractive and create user viscosities

  • Integrated Marketing Awards - Interactive Results

    Communication levels can be judged by observing the interaction between users generated by employer brand and the enterprise

  • Comprehensive Brand Awards - Effectiveness

    The extraction of core content is one of the key factors in determining the success of employee value proposition (EVP)

Awards Planning

01

Open to all companies
in the entire Greater China

02

Only have the requirement of employer branding entries,
but no limit to the size or nature of the employer

03

Open to HR, candidate,
and fresh graduates, covering both 2B and 2C market

Awards Eligibility

  • Interested participants include any organization regarding employer brand advertising and media in Greater China.
  • Entries must be submitted with approval from the advertiser in advance.
  • All entries should respect the originality and comply with the requirements of the Advertising Law and other relevant laws, policies, regulations, and industry norms.
  • Any employer brand entry that violate national or religious beliefs and public tastes are not allowed.
  • To ensure the accuracy of the awards, participants must fill in the real information, including the contact information.

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